Bmw Motorrad
Year
2018
Role
Senior Art Director
Client
Mirum Agency
BMW Motorrad France
Visit
Propose a global approach with different type of content for Licence Drive A2
BMW presents different type of motorbikes in the A2 licence range.
First of all, you need to know the difference between BMW motorbikes and the competitors In the technical characteristics that occurs in a catalogue on each motorbike.
Show the range by photo shot with different angle to show the performance, dynamism, quality, design of the motorbike.
The development of the direct visual message is simply a matter of showing the necessary elements such as the motorbike / A2 label / the offer proposed / type of rider / the brand.
The indirect visual message , just show the message with a visual that expresses the action, or a feeling.
Download Bmw motorrad A2 full document (French language)
Design a digital solution online platform for riders.
Label A2
Redesign Label A2 driver licence category for riders schools , moto shop, and Bmw mottorad France company.
In order to limit costs and maximise the scope of our strategy, we will focus on existing platforms or social media,Facebook or Twitter will be perfect vectors for relaying information.the brand content should be creative and link the company’s website and blog to social networks. In addition, the establishment of a direct relationship has 2 advantages :
-Controlling the relationship with future customers
-The relationship of content to time
