G-SHOCK

The Mudmaster

Year

2016

Role

Brand Designer

Client

G-Shock

Visit

https://www.g-shock.eu

The Story

G-SHOCK, the watch that brought the new concept of toughness to the timepiece.It began with a reckless challenge to the conventional wisdom of the day, a developer’s belief that it was possible to construct a watch that wouldn’t break, even if dropped, Project Team Tough was formed to build it in 1981.

The team created over 200 prototypes one after another over a period of about two years.They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core.And G-SHOCK has continued its unceasing evolution ever since, in pursuit of greater toughness in every respect,from structure and materials to functions.

Today, the development team’s passionate challenge and constant efforts have reached fruition in Triple G Resist, a structure with the strength to withstand 3 types of gravitational acceleration.In its pursuit of usability under any circumstances, moreover, G-SHOCK realized installation of Smart Access, a system assuring agile, reliable operability.Stronger than ever, and targeting even greater strength, G-SHOCK’s challenge is never-ending.

MASTER OF G Series MUDMASTER

Video for Instagram promotion ads.

The Product

The watch that is designed and engineered for wear and use by those whose work takes them into areas scattered with rubble, dirt, and debris.The new models that pack solar powered operation into dirt and mud resistant configurations.

The rugged designs of these watches are in the image of the special purpose vehicles and tools that are used by disaster relief teams.Wide hour and minute hands and large Arabic numeral hour markers provide easier reading under harsh conditions, and the band has a distinctive non-slip texture, rounding out a tough no-nonsense design. These new MUDMASTER models are the perfect choice for anyone who requires tough performance under tough conditions.