KAFD

King Abdullah Financial District Saudi Arabia

Year

2023 /2024

Role

Executive Creative Director

Client

Brandship Consulting & KAFD

Visit

https://www.kafd.sa

The Story

KAFD was inspired by King Abdullah’s vision to create a new financial district that will take the economy of Riyadh to new heights. Following its acquisition by the Public Investment Fund (PIF) of Saudi Arabia, KAFD has evolved to become a prime business and lifestyle destination capturing the core values of Vision 2030.

About it

KAFD contributing to the growth and diversification of the economy, provide our community with a vibrant experience in the heart of Riyadh. This city within a city, is redefining Riyadh’s skyline with outstanding buildings inspired by the native landscape. KAFD empowers businesses through access to advanced office infrastructure and sustainable smart city solutions, while simultaneously offering unique lifestyle experiences with leading leisure and retail facilities. KAFD: where you Envision, Accelerate, Live.

The Mission

KAFD Want to build a new Visual design system that answers to their needs and works with them to build their social media, community, events, health activity, etc…. and more updates in detail on their brand guidelines to prepare for Saudi Arabia’s Vision 2030, so they looking for quality, luxurious, modern, and innovation design to keep it more flexible for the KAFD Marketing and design team .