Penta Hotel

Year

2018

Role

Creative Lead

Client

Penta Hotel

Penta® represents a new generation of neighborhood lifestyle hotels offering modern-minded individuals and business travellers comfort and style in a relaxed atmosphere. Known for its unique interior design and attitude, the lifestyle brand stands for true innovation in the industry’s upper-midscale segment. With 27 operating hotels under the brand across Europe and Asia, the hallmark of the hotel chain is the Pentalounge – a combination of lounge, bar, café and reception – that stands out with its « living room » look and feel.

Stories for natural born explorers, stubborn optimists, road warriors, rockstar entrepreneurs, nomad families, start-up superstars and community heroes.
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Client Brief

Create a visuals piece to introduce Penta Hotel as the 1st urban lifestyle hotel arriving in Moscow (Russia).

Translating brand DNA into tangible textual, graphical and motional communications assets.