Penta® represents a new generation of neighborhood lifestyle hotels offering modern-minded individuals and business travellers comfort and style in a relaxed atmosphere. Known for its unique interior design and attitude, the lifestyle brand stands for true innovation in the industry’s upper-midscale segment. With 27 operating hotels under the brand across Europe and Asia, the hallmark of the hotel chain is the Pentalounge – a combination of lounge, bar, café and reception – that stands out with its « living room » look and feel.
Stories for natural born explorers, stubborn optimists, road warriors, rockstar entrepreneurs, nomad families, start-up superstars and community heroes.
Client Brief
Create a visuals piece to introduce Penta Hotel as the 1st urban lifestyle hotel arriving in Moscow (Russia).
Drag
Translating brand DNA into tangible textual, graphical and motional communications assets.