The Story
Planet 2049 is the result of a collective vision to combat climate change through innovation and commitment. Our team, composed of exceptional experts in Climate Finance, Carbon Offsetting, and Blockchain, is leading the green revolution. Together, we’re redefining sustainability and empowering businesses to make a real difference
Growth meets sustainability. At Planet 2049,
we believe in investing in a sustainable future. Our mission is to lead the way toward a greener world by pioneering innovative solutions and empowering businesses and individuals to embrace sustainability. Together, we can build a thriving and sustainable future.
At Planet 2049, we take a partnership approach with our clients. We work closely with them to understand their sustainability goals and develop customized solutions that meet their specific needs. We act as a trusted partner, providing ongoing support throughout our clients’ sustainability journey.
The Globe
and
The Sphere
Ideation
The Ideation
Earth technologies is a company committed to sustainable development. We are composed of three distinct entities: Paths2049, Planet2049 and Carbon2049. We need to develop a strong and consistent visual identity across the group.
Paths 2049: Organizes international events and meetings on financing the climate.
Planet 2049: A media that tells the stories to achieve climate commitments for the planet 2049.
Carbon 2049: A digital ecosystem that enables companies to become carbon neutral today and decarbonize on a large scale over the next decade.
The Problem
Planet 2049 needed a strong and unified visual identity capable of representing an ambitious ecosystem dedicated to fighting climate change through innovation. The organization is made up of three distinct entities,Paths2049, Planet2049, and Carbon2049,each with different goals, audiences, and outputs. However, without a cohesive identity system, the group risked diluting its message, weakening brand clarity, and creating inconsistency across communications centered on sustainability, climate finance, and carbon‑neutral transformation.
First
Selection
Second
Selection
Third
Selection
Final Pre-Selection
The Solution
We developed a coherent and scalable visual identity system that connects the three entities under one unified Earth Technologies Group umbrella. This included ideation around the Globe and Sphere—abstract symbols that visually express global impact, circularity, and long‑term sustainability. The resulting identity system ensures brand consistency across the media platform (Planet2049), the climate‑finance event entity (Paths2049), and the digital carbon‑neutral ecosystem (Carbon2049).
Final Selection
Why: We are driven by a deep love for our planet and its inhabitants. We firmly believe that preserving the balance of the Earth and the prosperity of all living beings is essential. Furthermore, we are convinced that ecology and sustainability can be growth drivers for businesses. We see a possible symbiosis between doing good and generating profits, and we want to show that these two goals are not only compatible, but can reinforce each other.
How: This belief translates into an ecosystem of innovative initiatives. Carbon2049 embodies the technological transformation for a sustainable future, a digital ecosystem that helps companies achieve carbon neutrality while driving growth. Paths2049 is our convening platform, uniting the leading thinkers in climate finance. Planet2049 is our voice, telling the stories that shape our commitment to climate goals.
What: Earth Technologies Group is not just an organization. It is a movement and a network working towards a sustainable future. We strive to inspire a deep love for our planet, promote care for people and the environment, and facilitate concrete actions for a lower carbon future. We aspire to a world where harmony between humans and Earth is restored, where sustainability is a tangible reality, and where businesses recognize and leverage ecology as a lever for growth.
Typography
The Insight
Sustainability today requires more than ambition,it needs trust, clarity, and collaboration. Planet 2049 and its sister entities sit at the intersection of climate finance, carbon offsetting, and blockchain innovation, fields often seen as complex or inaccessible. To become a credible leader in the green revolution, Earth Technologies Group needed an identity that communicates purpose, expertise, and optimism, making climate action more approachable and actionable for businesses and individuals.
Updated Logo
The Idea
Build a symbolic visual world representing a new sustainable era, where growth and ecology reinforce one another rather than conflict.
The creative idea: “A unified ecosystem for a thriving planet.”
Using circular forms inspired by the globe and sphere, we designed an identity that communicates interconnectedness, innovation, and the long‑term vision of reaching climate commitments by 2049. Each sub‑entity receives a distinct but harmonized visual treatment, ensuring uniqueness while preserving unity.
Colors,Gradient and Tone on Black and White background
Selected Gradient Colour Style
Selected Gradient Colour Style
The Execution
We delivered a complete identity system for Planet 2049 and its group structure, including:
Visual ideation based on Earth‑inspired geometry
Multiple identity explorations (first selection → final selection)
A cohesive system for Paths2049, Planet2049, and Carbon2049
A visual language that reflects the group’s mission: advancing climate finance, telling climate‑action stories, and enabling carbon‑neutral transformation at scale
Official Logo Group
Monochrome
Colours
Official Logo Entities
Planet
2049
Logo
Carbon
2049
Logo
Path
2049
Logo
Media
2049
Logo
Monochrome
Colour
Final
The final identity system elevates Planet 2049 into a recognizable, trustworthy, and future‑focused movement,supporting its mission to build a sustainable world by empowering people, businesses, and institutions.
Internal Brand Guideline
Pitch Deck
Proof of Impact
| 1. Strengthened Organizational Clarity | Before the redesign, the three entities—Paths2049, Planet2049, and Carbon2049—lacked a cohesive visual and conceptual identity.
The new system introduced a shared structure that clarified each entity’s role within the broader Earth Technologies movement, enabling stronger brand coherence and recognition. |
| 2. Elevated Credibility in Climate Innovation | By visually unifying the ecosystem around sustainability, technological innovation, and global collaboration, the new brand identity positioned Planet 2049 as a trusted leader in the climate revolution.
This credibility is rooted in expertise across Climate Finance, Carbon Offsetting, and Blockchain technologies. |
| 3. Improved Communication for a Growing Movement | The clarified Why / How / What narrative enabled more consistent and impactful communication:
Why: A deep love for the planet and belief that sustainability and growth can reinforce each other. How: Through an ecosystem of initiatives spanning finance, storytelling, and technology. What: A movement uniting global actors to build a sustainable future. This reframed Planet 2049 not just as a brand, but as a movement inspiring climate action. |
| 4. Enhanced Engagement Across Stakeholders | The new identity clearly distinguishes yet connects the three branches, helping organizations, businesses, and individuals better understand how to engage.
This includes participation through international climate-finance events (Paths2049), impact storytelling (Planet2049), and carbon-neutral solutions (Carbon2049). |
| 5. Reinforced Vision for Long-Term Climate Commitments | The visual system brought clarity and coherence to Planet 2049’s long-term mission: inspiring global commitment to climate goals leading up to the year 2049.
The branding now reflects a future-driven mindset grounded in planetary stewardship and collective action. |