SMART EQ FORTOW

Year

2018

Role

Art Director

Client

Buddybrand

Visit

https://www.buddybrand.de

CAR PORN !

Smart EQ FORTOW

 

facebook ads
The Concept

People love outstanding pictures of the car they love. That’s why we are always looking for new ideas to visualize “car porn”. What’s the new visual idea for a picture asset to present the new smart fortwo to the social media community. Must be colourful, bold and playful.

Ideation
Facebook started Canvas Ads years ago. Yet companies still do not use the full potential of the format. That’s why i want to implement a car configurator inside Facebook by using different Canvas Ads connected to each other. Users can start using the smart model (forfour or fortwo), the color, the rims and end with the interior.
What’s the story ?
Instagram stories can be art! In a 4-part story post, i want to show the new smart EQ fortwo Passion. How would i show the exciting exterior, the different colors, the driving enjoyment and the electric functionalities? I try to find visuals that stand out and have a fresh approach for an Instagram Story design.
Desktop HD

What would the visualization look like?